Derived from the legend of King Arthur, the word "passelande" is thought to be loosely connected to the medieval French language and to mean "passing over the land," a fitting name for a filmmaker telling stories around the world. In truth, the idea to use a horse as a logo came first after a whimsical sketch of a silly horse, or perhaps a mule, who stormed abruptly into the middle of a remote sandy Mexican beach restaurant. Stopping dead in his tracks with an illogical confused look this horse was the source of lots of laughter and hence the inspiration for the sketch... but he needed a name. The first one that came to mind was Don Quixote's "Rosinante" but the name seemed a bit of a challenge and the sketch too crude, so graphic designer Arthur Dwyer was hired to create another version. Cravat fell in love with his creation but decided it was more sophisticated than the original and needed a proper name. In her unsuccessful attempt to identify the name of Guinevere's horse she became intrigued with the name given to King Arthur's horse, Passelande. And that is the story of how Passelande Pictures got its name.